Hotel Adlon, Berlin Germany
“INNOVATION, DESIGN, PASSION, AND DESIGN”
Words, Images Judith Ecochard
Sustainable fashion and beauty products –means a lot of different things--- with a wide assortment of criteria that goes into earning that ‘eco” label.
We take the top down overview of the cradle to cradle aspects…that includes energy use, natural resource needs, carbon footprints of transport, packaging, how raw materials are sourced and used---etc. when it comes to what goes into a so-called green garment or “natural” skincare product.
From a purely design side of things, the “green” label gets tossed around fairly casually on both sides of the Pond, so-called green-washing.
On a positive note, ---the fabrics and talent that uses green materials has grown up in a way… seems not to make a huge difference when it comes to fashionista style.
And a whole lot of good looks were on display at this intimate runway show, sponsored by the GREEN SHOWROOM---a moniker for a short showcase of brands committed to some form of the eco or fair trade practices.
The catwalk was set-up in the glorious Hotel Adlon, an elegant throwback to 30’s Berlin, carefully restored to old-world elegance.
Divided into three show blocks (SINGLE OUTFIT, MINI COLLECTION, COLLECTION), there was an abundance of on trend, sale-able fashion and accessories on the models from 13 companies.
Afterwards, we had a chance to get a closer look at some of the items and chat with the designers/owners of the brand.
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